Many Paths, One Purpose: Madeleine Shaw on Social Entrepreneurship and Sustainable Business

In this episode of Up to So Good, I’m introduced as a “serial social entrepreneur, author, and changemaker whose work spans sustainable menstrual products, upcycled fashion, and community driven initiatives.”

Here’s the video blurb: please have a watch, and let me know what you think!

Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world. Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work. Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other.